Whether you were taught about digital marketing at university, or are have spent years teaching yourself to perfect the art, learning and understanding SEO is a tough task to undertake.
This is partly due to the fact that the web is such a dynamic space, and the rules dictating what works and what doesn’t are constantly shifting. That’s not to say it isn’t worth learning, because it certainly is, it can just prove difficult to keep up with the constant influx of new rules.
Luckily, as with any new skill, there are some concrete basic guidelines when it comes to Search Engine Optimisation. There are plenty of resources available across the web (and in print form), from which you can learn more about SEO and the digital marketing industry, and listed below are five of the best.
Whether you’re completely new to the world of SEO or you just need to brush up your basics, SEOmoz have condensed all the information you need to get up and running into one incredibly useful, well-designed guide. Their beginners guide will walk you through the foundations of SEO, including keyword research and usability, and give you a much better understanding of why exactly SEO is necessary.
Did your education not supply you with enough knowledge to adequately understand SEO? If only there was a school you could enrol in outside of uni that’ll further your learning. Luckily DistilledU is exactly that. DistilledU streamlines and simplifies what can be a very steep learning process into easy-to-process modules. With a wide range of courses taught by some of the top industry professionals, there’s no question as to why this online resource is receiving rave reviews.
Link building is a vital component to SEO. Knowing how to net quality link opportunities is one of the first steps towards getting your site ranking high on search engines. Point Blank SEOs course caters for all levels of learning. Whether you’re completely new to the game or your tired of using worn out strategies, there’s no doubt that you’ll find something useful within one of the courses many diverse modules.
In case you hadn’t already guessed it, reading SEO blogs like this one is also a fantastic way to teach yourself all about the industry. There are countless SEO blogs out there, it’s all about finding the ones with a style that suits you and sticking with them.
You can keep on top of all the new incoming posts from every blog on your newsfeed, or by using sites like Inbound.org. Inbound is a rapidly growing community of inbound marketers, where industry professionals link to related articles to encourage discussions. Posts can be voted up or down as well, so you’re able to identify the most popular posts with ease.
Conferences and Events
Believe or not, you can’t learn about everything online. Sometimes, it takes a little real life experience to fully understand something. This especially goes for SEO. Whilst online guides will offer you an almost comprehensive learning experience, you won’t know SEO completely until you actually do it, or you at least spend some time around those who do.
Attending events and conferences (free or otherwise) allows you to rub shoulders with some of the most knowledgeable and exciting people in the industry and hear original and inspiring talks from SEO pioneers. Events are held all year round, so it’s well worth searching for one that’s near you and jumping right in.