It’s coming up to that time of year again, love heart motif banners litter shopping centers and the price of roses have been hiked up, it must be nearly Valentine’s Day.
If you haven’t already, then you should definitely be thinking about how your business can take advantage of the romantic themes associated with February 14th.
I’m not just talking about sending secret valentine’s cards round the office either, I’m talking about getting your site to rank highly for specific topic through the use of themed SEO.
Perform a quick Google search of term Valentine’s Day and you’ll notice the distinct lack of e-commerce sites, promotions or even insightful blog posts. Whilst it may seem pointless to put a lot of effort in to ranking so high for a query that only receives an influx of traffic once a year, ranking for a theme such as Valentine’s Day can help position and establish your brand as a market leader.
Five of the top keywords relating to Valentine’s Day are as follows:
- Valentines Day
- Valentines Cards
- Funny Valentine
You should be thinking of these when you create content in the build-up to the day, expanding upon relating themes and applying them to your business’s values and advertising.
The Look of Love
It’s not just enough to create themed-content though; you’ve also got to drive conversions. E-commerce is a competitive business, and it can get especially difficult to come out on top around holiday seasons.
Site design has always been a huge contributing factor to the success or failure of any website. Adapting your website’s appearance to change around certain holidays is a great way to grab your user’s attention and Valentine’s Day is no exception.
The changes can be purely aesthetic, you don’t have to do anything too drastic, but even just changing the colour of your site’s background can show relevance and catch people’s attention.
If you don’t want to change your main site, try altering your landing page to include any Valentine’s offers you may have, or even just a sweet Valentine’s message for your users. Include text that touches on people’s emotions. Remember, the day is all about love, so encourage them to reward their loved ones with treats from your site. Make suggestions for them to follow that you think their valentine would love.
Here’s one I Made Earlier
If you haven’t thought of creating themed content then now is the perfect time to start doing so. Whether it’s a witty article about relationships or a top 10 romantic destinations, there are plenty of romantic themes that you could tie in with your brand.
Remember that this is a highly saturated market, so you’re going to have to be unique if you want to stand out (sound advice for life as well). Create an enticing infographic on the history of the day, make a video message of your staff wishing your customers ‘Happy Valentine’s Day’ or send a rose to your B2B clients. Those are just a few ideas off the top of my head, so I’m sure with some proper planning you could come up with something amazing. Whatever you do this Valentine’s Day, do it with heart.