SEO SEO Help Files SEO Training
What SEO Training method is best ?
Your SEO Training can take many different shapes, from a full blown intensive course to just reading a Search engine optimisation book.
It would be impossible to say which SEO Training method is best you must establish which method is best for you personally and to do this you need to take into account the following:
- How long have you got ?
- What is you SEO Training budget ?
- Do you learn best from practical or theory work ?
- Do you want to be certificated or just knowledgeable ?
All of the above will have an effect on what SEO Training Method you choose.
For example if you worked at XYZ company and your boss decided that you are going to take on all of the company's SEO and SEM duties and you start in a week, your boss is more that likely going to pay for your SEO Training.
If this is the case then you would probably choose the quickest and most expensive route, the route of the intensive course.
However if you had a passion for the industry and wanted to learn in your spare time you would probably choose the longest and cheapest route the self study and teach yourself route.
It does not matter which route you choose to take one thing remains the same, it takes a lot of hard work and dedication to become good at it.
You will see adverts literally littering the internet claiming that you can become an SEO guru in just 15 minutes by reading a small ebook that will cost you £19.99.
Now do you really think that if you buy and read that book you are going to be an expert in the deadly art of Search Engine Optimisation ?
No of course your not you will undoubtedly pick up a few good tips and tricks but it will definetly leave you feeling ripped off.
The answer is to purely use your common sense if anyone could be an SEO expert in 15 minutes for just £19.99 there would be no need for the profession.
What do I need to look for in my SEO Training Company ?
There are a few points that you should always look at before hiring an SEO Training Company including but not limited to:
- What qualifications do they have ?
- How long have they been established ?
- Look at their previous work and their successes ?
- How much do they charge ?
- Are there any hidden charges ?
- Will you receive anything upon completion of the training ?
- Is the training recognised within the industry ?
What Should I expect to learn from my SEO Training ?
There are many things that you should expect to lean from your SEO Training including but not limited to:
- Introduction to the search engines
- How the search engines work
- History of the internet
- The differences between crawler and directory based search engines
- Search engine spam
- Code of conduct
- Researching and Selecting Keywords
- How to identify profitable keywords
- Perform advanced keyword analysis
- Utilising domain names and file name extensions
- Optimisation
- Web pages
- The key parameters
- Navigation
- CSS
- HTML
- META data
- Site structure
- Site map
- Submitting to search engines
- The basics
- Rules and Guidelines
- Search engines
- Directories
- Pay per click
- Search engine rankings
- Verification
- Monitoring
- Altering
- Links
- The basics
- Inbound
- Outbound
- Exchanging links
- Link quality
- Google page rank
- Web analytics
- Tracking visitors
- Analysing traffic
- Tracing effective pages
- Improving conversion rate
- Advanced techniques
- Working with flash sites
- Working with database driven sites
- Working with dynamic sites
- Working with graphic heavy sites
Above gives you a good guideline to work to if you are looking at what you should cover in your SEO Training however if you are in need of some help please contact me and I will be only to happy to help.
At the moment webceo are offering free SEO Training!!
