SEO SEO Help Search Engine Optimisation
What exactly is Search Engine Optimisation?
Search Engine Optimisation is plainly put the optimisation of web pages so as to be better placed by the search engines.
Is Search Engine Optimisation allowed ?
Yes Search Engine Optimisation is allowed by the search engines as long as it is carried out properly and professionally.
Search Engine Optimisation otherwise known as SEO has a bit of a black magic image surrounding it as most people do not understand it.
There is two types of SEO:
- Black hat SEO.
- Un-ethical.
- Doesn't follow Search Engine Guidelines.
- Breaks Search Engine Rules.
- Will eventually have their websites and their customers websites banned from the search engines.
- Most likely evolved in spamming.
- Will more than likely be tricking the search engines to get you a temporary high.
- White hat SEO.
- Ethical.
- Follows Search Engines Guidelines.
- Does not break Search Engines Rules.
- Promoting your website to the search engine legitimately.
- Much more reliable for your company.
I believe that the only proper way forward with SEO and SEM is via the white hat SEO route.
If you go down the route of the black hat you will 99% of the time end up with your or your customers website being banned.
Where can I learn about Search Engine Optimisation ?
I have found that you do not have to pay to learn about Search Engine Optimisation there is so much on the internet that is free in the forums sites like mine etc there really is no need to pay.
If you are really interested in learning about SEO I would suggest paying webceo a visit as at the moment they are giving away their Search Engine Marketer qualification for free yes FREE with their free version of webceo.
I have use this software and also have completed the certification to be a fully certified Professional Search Engine Marketer and would highly recommend it.
I must stress this is not a five minute test this is a proper SEO qualification and well worth spending some time learning.
To find out more about what you should be looking for in your training check out the SEO Training page.
Why do I hear a lot of bad things about Search Engine Optimisation company's ?
Unfortunately there are a lot of Search Engine Optimisation company's out there taking money from people and not actually giving much back in return.
This is why you need to be careful when making the decision of choosing a company to handle your SEO.
Bellow are a few questions you should ask before making your decision:
- What methods do you employ when undertaking Search Engine Optimisation?
- What qualifies you to be able to provide me with quality service?
- How long do you think the project will take ?
- How much will all this optimisation cost ?
- What will I be getting for my money ?
- What other websites have you optimised and can I speak to the them ?
- What can you guarantee for me ?
The golden rule is if what they say sounds too good to be true then it probably is so if in doubt do not risk it and if you are in need of some help please contact me and I will be only to happy to help!
