SEO - SEO Help - Search Engine Optimisation
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is a set of methodologies aimed at improving the online visibility of a website in the search engines organic (free) listings.
What is involved in the Search Engine Optimisation process?
Search engine optimisation is quite a large task to tackle so lets break it down to its basics:
- Search Engine Optimisation.
- Initial Analysis.
- Keyword Analysis.
- Competition analysis.
- On the Page Optimisation.
- Meta Optimisation (Title, Keywords and Description).
- Page Content Optimisation.
- Alt Tags.
- Off the Page Optimisation.
- Link Building.
- Directory Submissions.
- Initial Analysis.
Why do I need Search Engine Optimisation?
In today's race for a top 10 listing in the main search engines, Search Engine Optimisation is a definite must for those serious about the success of their business online.
Some facts and figures:
- Approximately 90% of people searching the internet use the search engines to find the service / product they are looking for.
- Over half the worlds population has access to the web.
- There are over 3 billion websites in cyberspace fighting to reach the top 10 of their chosen field, most of them failing.
How does Search Engine Optimisation help?
Search Engine Optimisation helps your website to rank higher in the search engines by bringing your web site together and focusing the content of the site.
Most websites are a bit of a 10p mix up and based on this the website is not placed well in the search engines.
By changing these imperfections and optimising the web site it will sit much higher within the search engines due to being properly promoted.
Why do Search Engine Optimisation prices vary so much?
This is actually quite easy to answer. Many companies offer only a basic service which is the optimisation of meta, the data which will only ever provide limited results.
Obviously for this basic service you would be paying a basic price of maybe £50.00 a month but as i stated before this is better than no seo but really is not what Search Engine Optimisation is all about.
Search Engine Optimisation is a lot more than just meta data. It is the synchronisation and optimisation of the whole site from meta optimisation to page content optimisation.
SEO SEO Help Files SEO Truth
What makes my Search Engine Optimisation services different is I only offer services that I know will yield worth while results.
My services are geared to generate great ranking keywords that are highly searched for so you get a great supply of targeted traffic to your website.
I do not push top 10 rankings as i believe this to be false economy and easily doctored as I will explain.
Many companies now offer a top 10 guarantee but what they do not tell you is that it is easy to get a top 10 ranking for an un-searched key phrase.
For example I could easily get you a top ten listing for the search phrase "great places to eat on the moon" I could do this very quickly and you would be happy right?
Wrong. At first you could boast I have a top ten listing but then you realise what use is it if there are no searches for it ?
People tend to forget that the reason for Search Engine Optimisation is to generate traffic to your website and that is exactly what i will do.
What is the correct spelling?
The simple answer is they are all correct they are simply several different ways to say the same thing depending on where you are from:
- Search Engine Optimisation - The UK spelling.
- Search Engine Optimization - The US spelling.
- SEO - The abbreviated spelling.
