SEOSEO Help Cost Effective Pay Per Click
What exactly is Cost Effective Pay Per Click then ?
Cost Effective Pay Per Click is simply using PPC to advertise your business and increase your online visibility whilst keeping it cost effective so you are not wasting money.
How can I keep my Pay Per Click Cost Effective ?
Below are some great tips on how to keep your pay per click cost effective:
- Plan your PPC campaign properly if you dive straight in and don't put the effort in at this point you will waste copious amounts of money and see a very poor ROI (remember plan the work and work the plan).
- Refrain from using general words in your PPC campaign, be specific.
- Set yourself realistic budget and stick to it it wont just work because you throw loads of money at it, Remember if your not seeing the results you wanted review your plan as it is likely you have missed something.
Remember all campaigns need to be properly managed to remain cost effective.
Cost Effective Pay Per Click Search Terms ?
Let me set the scene imagine you own your own Search Engine optimisation company in London and you are going to use Pay Per Click to increase your online visibility. Below are two examples of how to do it and how not to do it:
1) Cost Effective Pay Per Click search terms:
- Search engine optimisation services in London
- This term may only receive say 30 clicks a day but they would be highly relevant and profitable leads as they are specifically looking for what you are providing also the click price would be cheaper
- SEO Consultant in London
- Again this term may only receive a few clicks a day but they would be highly relevant and the cost per click would decrease.
2)Non Cost Effective Pay Per Click search terms:
- Search Engine Optimisation
- This term would receive thousands of clicks per day but the problem is they would be pricey and they are not very specific so your leads would cost you substantially more. If you are a big company it is fine to do this you can spend thousands a month on advertising but if you want to keep costs down be specific.
Where do I go to start a Effective Pay Per Click campaign ?
To start a Cost Effective PPC Campaign you need to know where to start. There are plenty of PPC providers now that will quite happily take your money but this is probably not the best way you could spend your money. I always suggest the following two Pay Per Click providers they are the biggest and have the best coverage:
- Google which also serves ads to Ask Jeaves, Tiscali, Shopping.com, NTL and Virgin.net to name but a few.
- The google network reaches about 80% of internet users.
- Overture now Yahoo Search Marketing also serves adds to Yahoo, MSN, AltaVista and CNN.com
- Yahoo Search Marketing reaches over 90% of active internet users.
If you work with the above two providers you will dramatically increase your online visibility and they have tools to enable you to work out budgets and much more.
Why Should I hire Ben Norman to take care of my Pay Per Click Campaign ?
The reason for this is simple this is what i do best and by putting my services to work for you I can increase your online visibility, ROI and profits.
Regardless of your budget if you are serious about your business and in need of some advice please contact me and I will be only to happy to help!
