SEO Blog

Algorithms can be a strange thing. Sometimes, a search engine will push a site to the head of its list for no obvious reason. Whilst this can be frustrating – or extremely rewarding – there’s nothing that can be done about it; well, nothing except improving your own.

Ethics in SEO are essential. Not everybody has them of course; some will sell you impossible guarantees of success, others might just lie outright. There’s no way of buying your way to the top. In fact the moment that money starts changing hands for SEO purposes is probably the moment your site will have committed search engine suicide.

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It might sound like a simple enough thing to do; but you’d be surprised how many companies, large ones and small, have fallen foul of Google. Some people accept their failings and make amends, while others take affront and try to fight the system.

The simple truth though is that Google controls the market. It isn’t quite a monopoly, but with a 90% share of the market, it might just as well be. Playing by Google’s rules won’t hurt you elsewhere either, with ethical SEO you can benefit right across the board.
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