SEO Blog

Optimising a website, particularly on-page elements, can pose some problems. Whilst you’re looking to do what’s best for the search engines, you also have to keep visitors in mind. One small error in your linking or content could see a potential customer become just another statistic in your growing bounce rate figures.

The distinction between the duties of an SEO and a webmaster often become blurred. However, as SEO should be focussed entirely on developing the site so that search engines are easily able to find their way from page to page and ensuring it is optimised throughout.

With the development of search engine algorithms and the integration of more technical ranking factors, quality has become a major factor. Which is why SEOs have to concern themselves with issues that include site speed, link architecture and of course content. Of course these are important things for any site owner to be aware of, but it certainly shouldn’t escape the attention of anybody who is practicing search engine optimisation.
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