SEO Blog

You don’t want to be caught out when there is a sudden surge in traffic in your sector. If you have a decent ranking already, it’s never too late to make that go further and capitalise fully on a gold streak.

Take Christmas as a good example. Okay, so it’s only April, but in 8 months time people will be fighting tooth and nail to get a decent ranking for their ecommerce websites. Shopping spikes in early December, which is when you want your site to be most prominent.

So when do you start optimising for your Christmas goodies? November, October, September? Well, the honest answer is to get on with it as early as possible.
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Nobody is perfect. Online, accidents do happen and sometimes servers malfunction. However, if you find your site’s host is faultier than most, it could be time to move on.

Unreliability is a pet hate for visitors and webmasters everywhere. Whether you’re already on the site or just trying to visit it, server failure will ensure that you go no further. This unexpected downtime can have a dramatic effect on your site’s performance and could well undermine the hard work you’ve been doing behind the scenes.

SEO takes time and effort to implement. If you’ve managed to get your site to rank up near the top of the search engines for all your key phrases and have experienced a major rise in traffic, the last thing you want is for unexpected downtime to send visitors packing.
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