SEO Blog

Sometimes it can be difficult judging exactly when you need to update content on a site. Clearly it’s beneficial to have refreshed copy on a page as it provides the search engines with something new to index. However, you don’t want to inadvertently ruin your rankings for a search term. So what’s the solution?
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As I’ve said before, all websites are just a collection of inter-connecting pages. Each page is optimised independently to achieve its own rankings and perform a certain duty. However, just because each page is, fundamentally speaking, unique it doesn’t mean that you shouldn’t be looking for consistency.

If your design completely changed from one page to the next your site would resemble an online patchwork quilt. There would be no identifiable theme and users might think better of venturing any further. The same though can be true of your content.

Maintaining a continuous theme right throughout your site, and any other online/offline literature can help bridge gaps.
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If possession is nine tenths of the law, then surely content is much the same when it comes SEO. The importance of having a site that is full of top quality content, fully optimised for your keywords can’t be overstated.

Not only will your site’s visitors be able to access information and navigate their way around with ease, but the search engines will give your site greater authority and subsequently, a higher ranking too. The world of SEO and copywriting are inextricably linked. SEO without copy just isn’t viable.
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