SEO Blog

In the old days you’d expect that the obvious answer to this was to continually submit your site to the search engines and you’d be away. Sadly not only was this not very time effective, it just wasn’t very effective full-stop.

Once Google got around to processing your request you were probably about ready to send another one. Now you can save yourself the bother.

Whilst you might still choose to submit your site at the outset, that is probably enough. There are far more effective way for you to get the attention of search engines today, the most effective being strong links and your Webmaster Tools Account. Let’s see how both work.
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It’s all well and good going out there and sourcing links, but you can’t then chase them all up to see which ones have fallen flat and which are going along nicely. It would take too long. So how can you quicken this process up?

Well, this is where your good friend Webmaster Tools comes in. As well as offering a way to submit your sitemap and troubleshooting issues with your internal links, it is a useful resource for measuring links coming. But why is this important?
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Webmaster Tools, just like a good analytics package, can help you to see your site through the eyes of a search engine. It won’t tell you when if your design is ugly or content is poor, but it will give you a heads up when errors start to creep in.

So, on the day that Bing released their revised Webmaster Tools programme, I thought it would be worth discussing some of the benefits for your site and SEO efforts.
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Optimising a website, particularly on-page elements, can pose some problems. Whilst you’re looking to do what’s best for the search engines, you also have to keep visitors in mind. One small error in your linking or content could see a potential customer become just another statistic in your growing bounce rate figures.

The distinction between the duties of an SEO and a webmaster often become blurred. However, as SEO should be focussed entirely on developing the site so that search engines are easily able to find their way from page to page and ensuring it is optimised throughout.

With the development of search engine algorithms and the integration of more technical ranking factors, quality has become a major factor. Which is why SEOs have to concern themselves with issues that include site speed, link architecture and of course content. Of course these are important things for any site owner to be aware of, but it certainly shouldn’t escape the attention of anybody who is practicing search engine optimisation.
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Google has now introduced and new feature that will enable you to add video sitemaps. This will enable you to give Google more information on the videos you have including META data which will help to make them more searchable via the Google video search.

To submit video sitemaps to Google you just need to use your add sitemaps function within your Google Webmaster Tools.