SEO Blog

There are certain elements of your website that are essential. Legally binding areas such as your Privacy Policy and Terms & Conditions sit in your site’s footer. Rarely seen, even less frequently visited.

These have to be there. They ensure that your content is protected and visitors are aware of their rights. Not always an exciting read, but important nonetheless.

The question from Chad Walls though was two-fold, firstly can you actually optimise the privacy policy? Well, in theory you can. You could add links to other parts of your site and add a little strength. But in all honesty, there is very little value in doing so.
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