SEO Blog

When you remove a page from your website, you can’t just walk away and hope it just goes away. That page will, in all likelihood, have a number of pages linking to it – some externally, some internally. These all need to go somewhere or you’ll lose all of their benefit.

If you are looking to create a new replacement page, you might just want to temporarily lead links towards an active page on the site – most likely the homepage. This is done by inserting a 302 redirect into the coding of the site.

This will pass traffic on safely without returning the ’404 not found page’. Good news, no visitors will be confronted with a broken page. Bad news, you won’t get any of the link juice passed through.
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