Using Synonyms within Content to Boost Search Visibility
Quite often you’ll find that you have a ranking for a term you aren’t even targeting. While it is related to your page’s content, it perhaps isn’t what you’re going after. But, as long as you are getting good rankings for your main keywords, this provides an invaluable bonus.
This usually comes about because you have a strong site, certainly in terms of links and overall authority. Somewhere in your content you may have used the phrase or word that you have earned a ranking for, Google then picks this up, recognises it within the context of your content and assigns you a ranking on that basis.
This is an important lesson for any copywriter. Whilst you want to make sure your keywords are used and prominent, you have to anchor them in some kind of context. This means using phrases that are related to the core message of the page.
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