SEO Blog

It would be a massive mistake to ignore the needs of your human visitors. Search Engine Optimisation is all well and good, but Google aren’t going to be buying your products or signing up for services. So build a site that your visitors can use first and foremost, all else is secondary.

Usability is defined by your audience though. For instance, if you are selling mobility scooters to elderly customers, then it might be advisable to have clear navigation and even a larger font to ensure that even those that aren’t Internet savvy or have poor eyesight can still use it.
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SEO is a funny old thing. Some elements will work better than others; some changes you make will see you climb the ranks others will see no effect at all or, worse still, a drop.

To see a drop in direct response to SEO work is extremely rare though. Unless you have somehow broken the rules of Google, maybe by getting a bad link, or have ruined your content, any change should be beneficial.

Let’s take your link profile as a good example. If you employ ethical link building practices then there can be no damage done to your site’s ranking. Of course if you do stray over onto the dark side and buy a link, get involved in a link farm or start inter-linking with some dodgy characters, then you might do more damage than good.
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Occasionally you’ll receive feedback on your website and its various elements. Sometimes it’ll be complimentary, often it will be tainted with a little constructive criticism.

Whilst nobody wants to be told that they’re doing something wrong and we all enjoy positive comments; criticism is often one of the most important pieces of feedback you’ll receive. Whilst you might want to bury your head in the sand and hope that problems just sort themselves out, the reality is that nothing is ever perfect and you need to seek to improve constantly.

So if somebody phones your customer services and says that your checkout isn’t working properly, they can’t find the product they’re looking for or to enquire further about certain aspects as the content isn’t clear enough – take action!
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