SEO Blog

Social bookmarking is essentially a way of making content easy to find for Internet users by bookmarking, storing and managing it online. By doing this you can categorise content, allowing users to easily find what they are looking for. However they don’t just help users, they’re also a great way of building links. There are a number of social bookmarking sites from Delicious and Digg, to Flickr and Reddit. Even some of the more common sites such as Twitter and YouTube can act as bookmarking sites. The whole idea is to make your information readily available for other people, so that you have more places and communities to share the information that you wish to promote.

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I’ve been writing a lot recently about the benefits of being active in engaging visitors and developing the social side of your site. Social media isn’t directly linked to SEO, in fact they are often poles apart. But if you’re struggling to reach an audience or get to the next level in your site’s optimisation, it can bridge that gap.

Social media isn’t just about chatting to your friends remember. In my last post I discussed the dangers of procrastination, and getting involved in long Twitter or Facebook discussions can certainly drain your time. What you should be doing is forming trust relationships.

Influence isn’t decided by how many people you have following you, but how you interact with those followers and what the net result of those conversations is. Often this is a great way to crowdsource any new developments and see whether your ideas will sink or swim. It’s also a good way to share your blog posts with the wider community.
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So you’ve invested time into creating a good blog post or information page, what now? What can you do to get that content seen and ensure that you get some return on that original time you invested in it?

Content, as we all know by now, is integral to SEO. It is what the search engines look for when trying to decode what a website is all about. They use the words on any page to find context and provide a comparative metric for indexing sites that are targeting the same phrases.

Content is context, but it is also there for your human visitors. It can inform, educate and persuade, you just need to find the best platform for it. A blog is a great way of furthering the spread of your website. It can build internal link structures and encourage external links. Posts can earn you individual rankings for phrases you’ve never previously targeted, earning you more visitors and increased search visibility.
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