How Important is Local Search Visibility?
The search engines’ results pages have gradually seen local elements gaining additional focus. You’ll find maps with businesses in your vicinity at the top of Google even for generic searches. As far as services are concerned, search engines believe that local is better.
They’re not wrong either. If I’m looking for a bakery, I don’t want to have results coming back from other counties or countries either. The likelihood is that you will want to find one within your vicinity so you can easily visit it or contact them regarding an order.
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