SEO Blog

In SEO it is important that you are able to monitor the progress of your site. Whatever your metric of success is, without some measure of growth it is difficult to determine the effectiveness of your SEO efforts to date.

So what should you measure and how should you gain those statistics? Well, one obvious way of charting how your SEO work has affected the website is through the number of visitors it achieves. Okay, this isn’t a foolproof method and there are variables that can affect traffic flow that will have very little to do with your optimisation, including seasonal trends. But ultimately you want to become more visible online and the best way of indicating whether that is working is through traffic.
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