5 May, 2011 11:52 am | Posted by Ben Norman
I’ve written in the past about the dangers of scammers within the SEO industry. There are plenty of them too; mostly people out to make a quick buck without any real clue of what they’re doing [see: How to Avoid SEO Scams].
Whilst you can do plenty to spot a scam at ten paces, such as avoiding any practitioner that offers guarantees number 1 rankings, sometimes things aren’t always so black and white. For instance, a company may seem pretty credible, appear to have a number of awards and accreditations but still offer very little in terms of actual results.
(more…)
25 September, 2008 5:18 pm | Posted by Ben Norman
If you are looking to, or already have outsourced your SEO then there are a few things you need to know.
Many people when buying SEO turn to their web design company for help as they believe it will make things easier having everything in one place but in many cases this is a big mistake. It is an ugly truth that many web agencies are actually outsourcing their SEO to external consultants and companies.
This is, by itself not an issue as long as you are aware of it, and agree to it, but I believe it is very bad practice to hide this from you, the consumer.
You will need to have direct contact with the SEO company or specialist to get the most out of your campaign as you will need to have regular reviews to ensure your campaign stays on top form.
The easy option is not always the best and you should ensure that whoever looks after your SEO really knows what they are doing. Always make sure you can talk to the specialist and if you are only allowed to speak to a customer representative then you are probably going to be playing Chinese whispers so probably best to avoid.
