How to Avoid Accidentally Damaging Your Site’s SEO
Search engine optimisation is by definition a series of processes designed to make a website stronger and improve its chances of gaining an improved ranking within SERPs for a range of key terms. When everything is done properly, this is exactly what you should achieve; however, there are a few pitfalls that you need to be aware of.
Whilst SEO is something that all websites need to do, it isn’t looked upon too kindly by the search engines. Their algorithms have become increasingly complex to rid the internet of some of the more damaging SEO techniques (known as black hat SEO) that were so virulent many moons ago. This all means that you have to be really clever and make sure that you are always adhering to the search engines codes and statutes.
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