SEO Blog

If you’re using content for your website or other online marketing material you have probably asked yourself, ‘how many keywords should I be using within each piece of content?’ Keywords form part of the optimisation process for your website and they are the key terms, words and phrases that you use within written text. You implement these so that when someone types in one of these terms in a search engine, your website has a greater chance of featuring in the search engine results pages (SERPs).

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There are a surprising number of people that are willing to shell out thousands on SEO services but then have reservations about copywriting. Of course it is an extra expense and we’re all trying to reduce overheads, but investing in SEO without content is a little logical.

Search Engine Optimisation is, at its very essence, all about content and links. You need content for context and links for strength. Therefore if you’re optimising a site that doesn’t have decent content, then you’re already fighting a losing battle.

Link building is a skill of course. It takes a long time and to succeed you really need to be able to find ways of sourcing the strongest links from the best sites. But all of these exertions can be helped by having good content for those new links to point to.
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The actual content of a website is one of the most important aspects, both in terms of search engine performance and presenting your business to visitors. It is therefore essential that you choose your words wisely and make sure your pages are populated with copy that really represents you.

It’s easy to be flippant about any aspect of website development. Sometimes other aspects of the process take up more of your time or you attribute importance to one thing more than another. But you should never overlook copy, not at least if you want your website to succeed of course.
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SEO is a multi-faceted set of procedures. Whilst many things go into optimising a website, at the centre of it all is your content.

Each page of your website should have copy. Search engines can only understand language; whether it’s implemented in Meta, Alt tags or on page content, the text is essential. Key terms can be used throughout to highlight search engines exactly what your pages are all about and encourage them to rank you for those few core phrases. But your website copy can also do much more.
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For anybody looking to start implementing SEO on their site, one of the first things that you’ll need to define are the keywords. But how exactly do you go about this?

Keywords are all about creating a sharper focus; allowing search engines to easily understand what each page is about. So is it better to have a wide diversity of keywords, all of which have an association with the page, used in moderation; or just a few targeted phrases used more liberally.

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Copy is a core part of every website. It is your communicative device, the way you interact with customers and persuade them to utilise your services. Without having a voice on hand to guide everybody through, you are reliant on strong copy to do the job for you.

Whilst the quality of your content is absolutely vital, you also need to be aware of keywords and search engine optimisation. Search engines look for all kinds of things when they’re trying to rank a site, but one of the most important is on-site copy.
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Getting your copy right is a fundamental part of having a website that converts well. After all what is the point delivering great traffic to a website when that’s as far as it gets?

When writing your copy there a 2 things to remember:

1. Write it for the searcher not the search engines

If you write for the searcher it will convert better and make more sense and it is still possible to get high search engine placements.

2. Include the main keywords you are trying to rank for

For some reason when people write copy then tend to totally forget the SEO aspect and not mention their keywords. Now I’m not saying to crowbar them in all over the place but just remember to use them where appropriate.

SEO copywriting is a skill and must be done correctly to really get your website converting so why not try changing some of the copy on your homepage and see if it effects your conversions for the better!