How a Website Can Act as an Online Marketing Tool

20 August, 2009 4:46 pm | Posted by Ben Norman

It sounds almost ridiculous; having an online presence but not actively selling anything. Some businesses might see it as a luxury too far, but before you write it off completely, just think of the potential positives.

Firstly, how often do you find yourself going online looking for offline information? For example to locate a restaurant, find cinema times or just to get a map of your route. It’s a virtual Yellow Pages where all companies compete for visibility, not through size of adverts or alphabetical supremacy, but through search engines.
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