Adding Focus to Your SEO for Special Events and Promotions
There are occasions where you have something special to shout about. Perhaps you’re trying to get one up on the competition for Christmas searchers, maybe you’ve got a special sale coming up. Whatever it is, you will want to make sure that your pages are given prominence.
Search engine optimisation is simple enough in principle. You tell the search engines what your page is all about through keywords and then build authority for the page and terms. The more effective you are at doing this, the better your chances of getting to the top of Google.
However, when you have promotions that only last for a few weeks, how can you get your pages to rank for new keywords? We all know that pages with greater age are usually given greater prominence in the rankings, so already, if you are creating new content, you could be at a disadvantage. But don’t be perturbed, there’s plenty that you can do.
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