SEO Blog

Search Engine Optimisation is a great way of getting yourself seen online. However, that isn’t to say that it is a pathway to riches untold. Some effort is needed to ensure that you actually succeed online.

First of all you need a decent business model. Are you actually doing something that people are looking for? If you have competitors, are you doing it better than them?

Sometimes it isn’t a lack of traffic or search engine movement that condemns an online business to failure; it is the company itself. SEO is all about persuading search engines to rank you higher for certain phrases, your job is to convert that presence into something more tangible.
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Some people go into business online fully expecting to have to build slowly and develop their reputation, just as with offline industries. However, others expect instant results. They hear about the success stories of others, building their reputation on social media and getting straight to the top of Google with SEO. Understandably, they want a piece of the action.

The Internet isn’t a lawless society based on principles that are easily manipulated. It is largely governed by search engines and their algorithms. Social media is an exception; however, there are still standards that people expect to be observed. You can’t simply turn up and achieve success, you have to earn it.
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Whenever people ask about SEO, they tend to just refer to improving their Google ranking. This isn’t a huge surprise, particularly as Google have a 90% grip on the UK search market, but it might be a little short sighted.

Of course SEO stands for Search Engine Optimisation, not just Google Optimisation. This means you are looking to increase your site’s strength in the eyes of all search engines, not just a select few, or even just one. However, each different engine employs a unique algorithm. There are numerous similarities, but there are also subtle differences.

You might get only a trickle of visitors from the likes of Bing and Yahoo, but every little counts. The danger with being entirely Google-centric is that you can often find yourself falling foul of major algorithm updates, perfectly demonstrated by the recent Mayday issue.
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