Why Search Engine Competition is Good for SEO
Google has become a generic term for search. I use it as such quite regularly in this blog, more often than not because that is what readers expect. We optimise for Google because, in the UK at least, they have a 90% share of the search market. By any standards, that’s pretty impressive.
Very few websites are ever going to be brave enough to optimise solely for Ask or Bing. Whilst they do control a slender slice of the overall searches being performed day in day out, ignoring Google in pursuit of a niche would be foolhardy at best.
Unfortunate as it may be, the priority is and will continue (for the foreseeable future at least) to be with Google. That’s where the people are going, it is on their pages that you’ll earn most traffic. This often creates a narrow, even blinkered approach to Search Engine Optimisation. Why go after 2% of the searchers when there’s 90% coming from one source?
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