SEO Blog

Traditional forms of advertising have always played a significant part in getting your business noticed. Whether it’s a small ad in the local newspaper or a major television campaign, you have to really get your message out there to bring customers in.

On the Internet the rules are slightly different. You have the freedom to market yourself however you wish. You can spend millions or just a few pounds and get fantastic results. Also, unlike most offline formats, search engines provide a rare opportunity to really target a focused audience.

Search Engine Optimisation is now the main marketing method for a number of companies. It may be a massive departure from traditional forms of advertising, but the effects can be just as impressive, if not more so.
(more…)

We do SEO work to achieve good organic rankings within search engines. The terms targeted are directly linked to what our site’s pages offer in an effort to attract the visitors we want.

Rankings within the likes of Google and Bing are still much sought after, purely because Internet users are still largely programmed to follow what they see as being the most relevant sources. Whilst the integration of new features has cluttered up the SERPs to a certain degree, the top organic positions are still highly coveted.

So when you achieve your goal and get to the top of Google what do you do next? You’re in a great position, collecting lots of free, targeted traffic, but could you be getting more? This is when some people turn to Paid Search.
(more…)

Well, right from the outset I have to start with a slight negative. There is no way of ensuring that only the most targeted traffic ends up visiting your site. It is one of the many impossibilities created by the abundance of searches and related terms spread across the search engines.

That said, there’s no reason why you can’t try.

Traffic is good. Whether or not we want to admit it, ultimately that is usually the first metric we see for the development of any site. If you have invested time and money into SEO or any other form of online marketing, you want to have tangible statistics to back up claims of effectiveness. Search engine rankings are useful in this case, but ultimately it will be the amount of people that followed up their searches and landed on your pages that count.
(more…)

To ensure that you maintain a high level of online exposure, you need to sustain visibility. For some this might include extensive (and expensive) online marketing and advertising campaigns, for others though, the options are a little more restricted.

When you don’t have the budget to shell out for expensive Pay per Click campaigns or the time to dedicate to social media promotion, you need SEO. Don’t get me wrong, search engine optimisation isn’t free [see: How to Budget for SEO]. There is a huge time and/or financial investment required to achieve the best results. However, you tend to enjoy far more long-term benefits.
(more…)

If you want your website to succeed you need to adorn it with hard work and expert SEO. It might be clichéd, but on the Internet – more often than not – you only get out of it what you put in. So making the effort when you’re optimising your site can pay dividends in the weeks, months and even years to come.

Your website should be treated like the investment that it is. Not only have you invested money in its creation and maintenance but you have spent hours getting it ready. The job of maintaining a website is never done, therefore resting on your laurels simply isn’t an option. It’s a continuous process and must be regularly checked to ensure that your investment is still holding up.
(more…)