SEO Blog

For most businesses, it is hugely important that there is a measurable ROI on any marketing work they carry out. For some any form of profit will suffice, for others though there are strict targets to meet – otherwise big changes are made.

If you’re all about the bottom line, as many companies and individuals are, you might be seeking a fivefold return on your investment (or thereabouts). But with a website, where you might be using multiple marketing channels simultaneously, it’s not always easy to calculate the total income, let alone where the money came from.

(more…)

There are a fair few metrics for measuring the impact of an SEO campaign. However, not all webmasters use the same ones, whilst agencies and consultants choose to only report on others. So which are the most important for you?

The first, and arguably most difficult to measure is the return on investment (ROI). If you’ve been throwing money at an expensive SEO campaign you want to see some form of financial return. Unfortunately, without setting up effective tracking through an analytics package (often requiring the usage of a Thank You page), ROI can only really be determined by manually calculating income and determining which traffic can from which source.
(more…)

If your an etailer, your business is to sell products. You can’t hope to do that on reputation or price alone, you need more. What you need is a site of mesmerising product descriptions.

These unique (more on which in a moment) overviews are your frontline marketing tool. They can sell both the click (on search engines) and then the product too. Without a product description that leaps off the page and interacts with your target audience, sales could suffer.

Strangely though, your product description isn’t simply there to sell to your audience. It has a second purpose too.
(more…)