SEO Blog

If your business has had some exciting news, you may have written a press release to share with the world. However, in order to generate a decent level of attention, where are you going to send the PR? First of all, you want to tell the local community or national press about a news story and secondly, you want to generate a decent level of traffic to your website as a result of using the online press release as a worthy distribution tool.

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There are a number of link building strategies you can use in order to improve the ranking of your website and the press release is one of them. There are a range of other methods such as blogs, articles with links in the author bio, and hub pages too. The press release is slightly more effective in that it creates links to your site and also allows you to share current news with your customers – effectively doubling the benefit.

As a result of this, it acts as a unique platform to build brand awareness, gain more followers and share industry news. So how do you create a press release that is engaging and won’t cause your audience to lose interest after reading the first paragraph? Well here are some ideas you can use when writing press releases for your SEO link building strategies.

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When you’re a big company servicing thousands of customers a month, invariably there are going to be a few issues along the way. You can’t please everyone and occasionally that will lead to unhappiness. Of course you want to do everything you can to appease such annoyance, but sometimes even that fails.

In an online-centric world, one slip up can be hugely costly. A disgruntled customer might not just leave a bad review somewhere, but could actually go on a vendetta-fuelled rampage. They can start forum threads criticising your business and encouraging others to get involved. They can start a social media campaign against the brand. They might even go as far as creating a website dedicated to how much they hate you.

A classic example of this is ihateryanair.co.uk. Now Ryanair are a big company, they can probably take the criticism. However, one (or more) disenfranchised customer has taken it upon themselves to dedicate time and effort into destroying the company’s online reputation.
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Unconventional perhaps, but the Internet has changed the primary function of a press release.  In days of yore you would simply write a press release when you had a newsworthy story and would then continue to distribute it to a select few media outlets.

This method ensured your press release would get picked up by the right people and had the chance for some local or national exposure. Unfortunately, more often than not, it would end up in an editor’s in-tray and be forgotten about. Therefore it would largely be a waste of time and effort – hence why they were few and far between.

However, the Internet has changed all of that. Now there are thousands of press releases created each day and syndicated right across the web. But not all these releases are necessarily there to get the attention of some tabloid newspaper editor; in fact, most wouldn’t even get into a free local rag.
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