SEO Blog

We do SEO work to achieve good organic rankings within search engines. The terms targeted are directly linked to what our site’s pages offer in an effort to attract the visitors we want.

Rankings within the likes of Google and Bing are still much sought after, purely because Internet users are still largely programmed to follow what they see as being the most relevant sources. Whilst the integration of new features has cluttered up the SERPs to a certain degree, the top organic positions are still highly coveted.

So when you achieve your goal and get to the top of Google what do you do next? You’re in a great position, collecting lots of free, targeted traffic, but could you be getting more? This is when some people turn to Paid Search.
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Whilst I obviously spend a great deal of my time telling clients about the benefits of SEO, it isn’t your only option when it comes to marketing your website online. SEO is still hugely important, but it certainly isn’t the only thing you need to address when looking to achieve online success.

Firstly, you need a product. If your business model is inept, your prices are higher than all competitors or you just don’t have an audience, nothing will help you. Regardless of your search engine ranking, you can’t sell chocolate teapots.

Your website also has to be user friendly. If you have a dated looking website that is difficult to navigate around it will be difficult to get conversions.
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If you have ever been involved with an all-encompassing online marketing campaign you will be all too aware of how many different branches there are. It also won’t have escaped your attention how much it can cost too.

Pay per Click advertising, or paid search, is a great way for picking up further clicks for your targeted keywords. However it does come with its own financial implications. Whilst effective, you do have to pay a set charge for each click that your advert receives. So if you aren’t getting any financial return for your paid adverts, you end up leaking money from your budget.

Social media takes a lot of time to develop and often doesn’t have much in the way of tangible results. As it is a format based on participation and interaction, the basis of your work will be on creating relationships. The divide between being too promotional and not advertising enough is remarkably slender. You have to get the balance right.
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We all know that you can’t buy your way to the top of a search engine, or at least that is the perceived wisdom at any rate. You have to be prepared to work for your place and really earn the right to gain a ranking. There really is no such thing as a free lunch, even in SEO.

So you’re setting a website. What domain are you going to get? Google will rank a website higher if the keyword that they’re targeting is in the domain. That said, most of the major ones have now been purchased, plus you need to find something that really fits your brand – most likely the name of your company.

If you’re a UK company, get a .co.uk domain. Whilst you might lose out on some global traffic, you will at least have the opportunity to highlight where you are to the search engines. These domains are cheaper and you don’t need to go out and buy dozens either. Just get one and develop that.
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