SEO Blog

For any website, the main port of call for Internet users is likely to be the Home page or the top level pages including the About Us page as well as all top level category pages. When it comes to SEO, you should look to optimise all of these as they’re the most important in terms of gaining traffic.

If you were to access a website only to discover that the text is too small, there are too many images, the menus are not user friendly, and the site doesn’t look visually appealing, then chances are you are going to close the window or look elsewhere. This is why you need to carefully optimise these pages. As you have managed to get your visitors through to your site, you should now focus your attention on keeping them on the site and becoming regular users. So how exactly do you do this?

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Newcomers to SEO often make the mistake of blanketing their website with a specific keyword. This is mistakenly seen as a way of improving the site’s overall position within the search engines; but of course the truth is very different.

Each individual page needs to be viewed as its own mini-website within the wider network of your sitemap. You aren’t optimising a website, you are optimising a web page; therefore the terms that you optimise the page for need to be specific to it.
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