SEO Blog

Whenever you include an image to your website it adds a certain aesthetic quality to the page. It helps users navigate through and quickly evaluate what you are offering. Unfortunately not everybody can see them, including the search engines.

To a search engine spider, an image is simply a bit of coding to be looked at and largely ignored. That is, unless you have an ALT text attribute attached.

One of the simplest bits of coding you can hope, but still largely underused, the ALT text within any image or non-HTML element will add vital context. It provides you with an opportunity to describe the element and include additional keywords on a page.
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In the SEO business we often go on about the importance of building your inbound links. Not without good reason admittedly. This is where you’ll get your PageRank, your site strength and help your website get ranked. But what’s the point in linking to a half-cocked website?

It is a difficult one though. There’s always a temptation to get your site on Google’s radar and get those first links set up; nothing wrong with that at all. But before you embark on a full blown link building odyssey, you need to get your house in order.
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