SEO Blog

Technology has been at the forefront of change in relation to how we communicate – and the Internet has created a number of methods for us to stay in touch with the world. From MSN Messenger to Skype and not forgetting the big social networks; they all have their place in modern communications, alongside more traditional platforms such as email, phone, and even text messaging. In a world where businesses are in constant communication with clients and customers around the globe, it’s important to harness all forms of communication so that nobody misses any relevant news.

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This week, search engine giants Google announced that Google Plus pages will now be available for businesses and brands. Available for small and large companies, this means you now have another avenue to market and promote your products and services to the world.

Introduced to compete with existing social media networks such as Facebook and Twitter, Google have opened up the network allowing businesses and brands to make the most of the new profile pages and networking opportunities. Formerly, the only way you could join the network was through a friend request, but now all of this has changed. There are also some differences between Google+and some of the more established, long running social media networking sites on the Internet.

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There’s something interesting going on in the world of digital marketing: a lot of it’s morphing into something that we’ve never seen before. SEO is going from being a technical exercise to something much closer to a mix of psychology, design, programming and marketing. PPC is changing from being a bidding war into a mix of data analysis, psychology, multivariate testing and copywriting. Web design is becoming as much a science as it is an art, relying on testing, usability studies, data collection and user behaviour based responsiveness.

In all these things are two root cores: how our minds work, and how they process data. Those focusing now on better understanding the mind, and how its various levers and triggers work, will be far better placed than those not in the marketplace of 2020 and beyond.

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There’s a phrase that is often bandied around in online circles, ‘build it and they will come’ (even if it is stolen from a Kevin Costner film). The idea is that if you create something fantastic, inevitably people will flock to see it. Whilst there are flakes of truth in this, it’s certainly not a hard and fast rule that you should base your entire business on.

Essentially this kind of reasoning is based on a number of assumptions. First of all that the content is actually of a high standard in the first place. Secondly that there is a big enough target audience to attract. Thirdly, and most importantly, that people will know how or where to find it.
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SEO isn’t an exclusive practice. It certainly shouldn’t be something that you see as optional either. There are millions of sites out there competing to get on the top rung of Google for any key term. Without any form of SEO, your site will simply wither and die.

Your site’s aesthetics will count for nothing if people can’t find you. Whilst you can hope for a word of mouth campaign or similar offline marketing, nothing can compare with the continuous stream of traffic that search engines can provide.
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