SEO Blog

Whether you’ve spent weeks or years developing your website, it is a valuable part of your identity and your business. Therefore you want to be sure that you are in safe hands, particularly when it comes to outsourcing your SEO.

There are so many horror stories and online scaremongers to sow seeds of doubt in your mind. This isn’t an entirely bad thing. Vigilance is a useful ally to have. SEO does have its fair share of sharks, so you have to be sure that you aren’t going to be their next victim.

So what should you be asking to avoid falling prey to these circling predators?
(more…)

SEO is far from black and white. There are so many nuances and subtle tweaks that can make all the difference. There are also those techniques that are slightly risqué; not black hat, but certainly not white hat either. In short, there is a lot to learn about SEO other than what is immediately on the surface.

Let’s look at reciprocal linking. It is frowned upon by search engines, especially when it is done with the passing of money or other benefits. A site owner with numerous domains should certainly think twice about linking them all together, especially if they are hosted on the same server, under the same name. Search engines aren’t stupid and this kind of activity will lead to penalties.

But what about where it is a little less cut and dry? Is it possible to gain from reciprocal linking? Well, as we know, links are the lifeblood of search engines. They need them to navigate the maze of websites and to effectively index each page they encounter. So we know that having a strong link from a relevant source will bring authority with it.
(more…)

Link building is a process that can make or break a website. If you choose not to develop your inbound link profile, you can find that your site struggles to gain the attention of the search engines and your target audience.

The process of gaining links that point towards your site’s pages is simple, although for maximum it has to be done correctly. An easy way to get started though is through article submission. All you need to get started is a unique article and a few minutes of time.

(more…)

It might sound like a simple enough thing to do; but you’d be surprised how many companies, large ones and small, have fallen foul of Google. Some people accept their failings and make amends, while others take affront and try to fight the system.

The simple truth though is that Google controls the market. It isn’t quite a monopoly, but with a 90% share of the market, it might just as well be. Playing by Google’s rules won’t hurt you elsewhere either, with ethical SEO you can benefit right across the board.
(more…)