SEO Blog

Generally speaking blackhat techniques will be picked up by the search engines and the perpetrators punished. However, this isn’t always the case. There are still occasions where you can get a huge benefit from bending the search engines rules, for as long as you remain undetected.

Let’s take link buying as a primary example. Whilst many would class this as more of a grey area, it is against Google’s usage policy and therefore it certainly couldn’t be construed as ethical. Link buying is still hugely popular though; this is in no small part due to the fact that it is often difficult to trace whether a link is natural or not.
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