SEO Blog

When you’re doing Search Engine Optimisation, regardless of your experience in the field, there’s always a certain amount of trial and error involved. You can’t expect to get everything right first time. Changes that have worked in the past might have no influence at all on another site. Basically you can’t afford to simply follow a generic blueprint.

If trial and error wasn’t a part of SEO, there’d be no need for analytics software or landing page testing. They would be rendered redundant. You’d get it right (or wrong) first time around, and that would be it. You wouldn’t need to tweak Meta, update content or review internal linking; everything would be complete.

Without testing though we wouldn’t get anywhere. Obviously as a SEO professional I’ve done my fair share of experimentation, because this is how I can offer better services to clients. If everything I had ever done worked first time, I’d be a bona fide SEO guru and top of Google for any term I wanted. But in reality it doesn’t work like that.
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Whether you’re using PPC or SEO, search engine visitors have to find you somehow. Due to the way in which each individual page is capable of earnings its own ranking, there are numerous ways for people to enter your site.

This means that every page is effectively your homepage. It is the first one that a visitor sees and it should be the most relevant to their search query. But what happens when some landing pages are experiencing a high bounce or exit rate? What can you do?

Well, identifying the problem is your first issue. Use your analytics to pinpoint any areas that are potentially weak and that could be deterring visitors from venturing further into your site. If there are some pages with the aforementioned high bounce rate, that is usually a good place to start.
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