SEO Blog

Whilst we all want to create a website that creates an instant visual impact with visitors, it’s important that search engine rankings aren’t overlooked entirely. So if you create a site full of images and flash, it might look great to the human eye but it will be invisible to the search engines’ site crawlers.

Search engines aren’t human. They don’t judge a page on how nice it appears and they can’t scan through an entire site to see what information your flash files contain. They are blind to all of this.

The only content that a search engine spider can see is that which is included within the HTML coding of a page. Therefore on page copy, headers, links, Meta and tags are all visible, everything else is not.
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