Why Speed is a Major Issue for Your Site
If your pages aren’t loading quick enough, people will get bored and leave. It doesn’t matter how exciting your content is, how great your products are, if they can’t see them, they won’t know – or care.
Therefore your site has to be functional as well as optimised. The fact that Google and most other search engines have integrated site speed into their ranking factors is something of a blessing. Now sites that aren’t serving their visitors’ needs aren’t seeing any benefit.
This has put the focus on the usability and functionality of a site and brought it into the context of SEO.
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