Preparing Your Site for High Traffic Periods

9 April, 2010 4:33 pm | Posted by Ben Norman

You don’t want to be caught out when there is a sudden surge in traffic in your sector. If you have a decent ranking already, it’s never too late to make that go further and capitalise fully on a gold streak.

Take Christmas as a good example. Okay, so it’s only April, but in 8 months time people will be fighting tooth and nail to get a decent ranking for their ecommerce websites. Shopping spikes in early December, which is when you want your site to be most prominent.

So when do you start optimising for your Christmas goodies? November, October, September? Well, the honest answer is to get on with it as early as possible.
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