SEO Blog

SEO aficionados and regular readers of my blog will be all too aware of the need to balance SEO aspirations and the need to speak directly to visitors. When it comes to your headings, you won’t be too surprised to hear that the balance is much the same.

The strength of H1 headings and the numerous sub-heading options is often under scrutiny. Whilst many would suggest that their power is questionable, headings have been shown to have a measure of affect on the rankings of pages, not least in anchoring the context of a page. Whatever your view, you should certainly not overlook headings when you come to optimise your site.
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You might have notice that I’ve already rather unsubtly provided an example of how you can better improve your site’s strength in your immediate locality. There are examples of this all over the Internet, most of which are a little more subtle and better phrased than the title of this post. A website doesn’t need to just be recognised in its field of expertise, it has to be visible in its geographical location.

By including SEO Hampshire within the title of this blog post, it is more likely to get indexed for that phrase in search engines. That could in turn bring in people who are interested in finding out more about SEO services in Hampshire.

When optimising any website, the two key components that will add the most strength are content and links. Within the realms of content, one of the most important aspects is the title. This is the phrase that the search engine will pick up on and ordinarily assign most weight to. A page should only have one H1 heading, as this ought to be used to only get across the main message of that page - including keywords of course. Any other headings should only be given a H2 tag or lower, so as not to confuse search engines and ruin the strength of the page.
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