Making your Headings Work for Visitors and Search Engines
SEO aficionados and regular readers of my blog will be all too aware of the need to balance SEO aspirations and the need to speak directly to visitors. When it comes to your headings, you won’t be too surprised to hear that the balance is much the same.
The strength of H1 headings and the numerous sub-heading options is often under scrutiny. Whilst many would suggest that their power is questionable, headings have been shown to have a measure of affect on the rankings of pages, not least in anchoring the context of a page. Whatever your view, you should certainly not overlook headings when you come to optimise your site.
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