SEO Blog

Google have finally confirmed that site speed has become a ranking factor. On the Webmaster Central Blog, the search giant discusses why it is important that websites are fast, whilst also suggesting a few tools to help you track your speed.

As expected, their algorithm has been updated to incorporate this much-mooted change. This means that websites that are particularly slow may soon find that their rankings suffer as a consequence. Whilst this is clearly an important issue, it isn’t something that you need to be overly concerned with.

I previously discussed a few methods for getting your site up to pace with the competition in a post entitled, Improving Site Speed and Search Rankings. This should give you a push in the right direction when it comes to optimising for page load time. However, you don’t need to panic.
(more…)