SEO Blog

Search engine giant Google have revealed another new change to their algorithm, this time in the form of a page layout update. The change has been brought in to help users find high-quality websites in the search results, with the aim of delivering a better user experience. Sites without much content above the fold of a webpage will be affected. This is because the update has been made to eradicate users  struggling to find the content once they have clicked on the link within the SERP.

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There have been murmurings for some time that Google are planning to enter the world of SEO. These murmurings have recently turned into shouts, with many seeing the move as imminent.

So what threat does this pose to your rankings and to SEO professionals like myself? Well, initially not a great deal. For a start the service is likely to cost thousands of dollars each month (initial claims suggest $25,000), so it will be well out of reach for most websites.

This is a service set up for the super rich. It is supposed to help the big brands achieve the rankings they ‘deserve’ and keep them out of the clutches of companies who leach off of them. For Google, the major advantage is that they can have a better control over their rankings and ensure that they aren’t getting gamed.
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Google have finally confirmed that site speed has become a ranking factor. On the Webmaster Central Blog, the search giant discusses why it is important that websites are fast, whilst also suggesting a few tools to help you track your speed.

As expected, their algorithm has been updated to incorporate this much-mooted change. This means that websites that are particularly slow may soon find that their rankings suffer as a consequence. Whilst this is clearly an important issue, it isn’t something that you need to be overly concerned with.

I previously discussed a few methods for getting your site up to pace with the competition in a post entitled, Improving Site Speed and Search Rankings. This should give you a push in the right direction when it comes to optimising for page load time. However, you don’t need to panic.
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