SEO Blog

Technology has been at the forefront of change in relation to how we communicate – and the Internet has created a number of methods for us to stay in touch with the world. From MSN Messenger to Skype and not forgetting the big social networks; they all have their place in modern communications, alongside more traditional platforms such as email, phone, and even text messaging. In a world where businesses are in constant communication with clients and customers around the globe, it’s important to harness all forms of communication so that nobody misses any relevant news.

(more…)

I won’t need to tell you how important content is to search engine rankings. As one of the two major factors, alongside links, content gives your site focus and it also provides vital contextualisation.

Whilst having content on every page of a site is ideal, it can become tired and worn over time. This is noticed not only by frequent visitors but by the search engines too. If there is nothing new on a site to index, the search engine spiders won’t visit. If you don’t get the search engine spiders crawling your pages, then what hope for improved rankings?

Of course you don’t want to be chopping and changing your content constantly. This would be impractical and wouldn’t necessarily have the desired result. But the occasional spruce up can always pay dividends.
(more…)