Why Context is Vital for SEO Success

2 September, 2010 3:50 pm | Posted by Ben Norman

The phrase ‘content is king’ often gets bandied around in SEO circles. Not without good reason either. It is pivotal in ensuring that search engines understand what you’re all about, it is a unique identifier and is a link enabler.

However, not all that far away from content is its close neighbour context.

Whilst content provides the bulk, context delivers the value. It is what will get search engines to take your site seriously and help deliver the rankings you deserve for the terms you are going after.
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