SEO Blog

On Friday I wrote about the problems that online retailers face at this time of year when trying to promote their businesses online. Today those issues really come to the fore with the arrival of ‘Mega Monday’, supposedly the busiest day of the year for ecommerce sites.

With the world pouring online to buy Christmas goodies, you want to make sure that your site isn’t left behind. So whilst this advice might come a little late for some, there’s no harm in learning lessons from the mistakes and triumphs of this year’s big players.
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In a little under a month, garage forecourts and local supermarkets will be teeming with desperate people seeking last minute gifts for loved ones. Whilst Christmas may be the season of good cheer, for many this gives way to blind panic.

It’s not just consumers that are whipped up into a frenzy though, retailers can be just as gung ho. They slash prices to near loss-making levels just to clear stock and take advantage of the stampeding hordes knocking their doors down. This being Black Friday in America, it’s probably a good time to talk about preparedness and effective marketing techniques that won’t leave you out of pocket.
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Whilst it would be nice if you could always be ahead of the curve, sometimes you have to react to trends as they happen. This is particularly true for businesses with blogs, however ecommerce site owners should take note too.

An online trend can come from seemingly nowhere and engulf the searches of millions of users on Google and Twitter. When people start seeking further information, it can be hugely beneficial if you’re on hand to provide it. This doesn’t mean that you should write about celebrity culture daily or on world news; however, a broader awareness of what is going on can certainly prove beneficial.
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Content is important. It might not be ‘king’ per se, but nobody can argue that it has a significant effect on the SEO and user-perception of a page. By failing to get it right for both or either of these, you are missing a huge opportunity.

In the ecommerce sector, you need to get it right first time. If your visitors are uninterested in what you have to offer or the search engines don’t fancy featuring you higher than the second page then it’s a wasted effort. You’ll never sell your products and the site will become a costly burden, rather than a goldmine.

It’s really not rocket science; in fact it is pretty basic marketing. What are your customers looking for?
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If your an etailer, your business is to sell products. You can’t hope to do that on reputation or price alone, you need more. What you need is a site of mesmerising product descriptions.

These unique (more on which in a moment) overviews are your frontline marketing tool. They can sell both the click (on search engines) and then the product too. Without a product description that leaps off the page and interacts with your target audience, sales could suffer.

Strangely though, your product description isn’t simply there to sell to your audience. It has a second purpose too.
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On the Internet it isn’t just about how good your service is, how low your prices are and how good your offers may be, first of all people need to be able to find you.

In e-commerce success is only achieved through successful transactions. But as with any business, before you can’t start selling to people you need to have them walking in through the door. Only once they’ve found you can they see how good your store is and make a purchase; this is where SEO comes in.
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