SEO Blog

The issue of multiple websites targeting the same primary keywords is one that appears to rumble on and on. Despite the massive weight of evidence to the contrary, many people still believe that developing a replica site will yield double the traffic.

But let’s take a logical look at this for a moment. When you’re looking to develop a second (third, fourth, fifth…) site you will be in one of two positions:

1) You’ve got a site struggling to get to the top of Google and want to hedge your bets
2) You’ve already got a site at the top of Google and want to dominate the SERPs.
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Do you spam the search engines?

Now before you say no consider this. Many companies will have a UK and US presence and so have a .com and .co.uk website address. This is fine and a good idea but now is when it normally goes wrong.

Instead of having the website hosted on one of the website addresses and then redirecting the other to it using a 301 redirect they go and put the content on both sites. Bad move and thus you are spamming the search engines and will likely have one of them removed as this is classed as duplicate content.

Now as i said the best way to do this is to use a 301 redirect to redirect the domain you are not going to use at the one you are. Which one you use is down to you and there arguments for both that I wont go into here but just ensue you don’t have sites that are a carbon copy of each other online as it will do you no good.