SEO Blog

There’s a perceived logic amongst some that somehow having more domains will improve your chances of gaining traffic. Well, theoretically yes, there is some truth to that. The only issue comes when you have numerous domains hosting the exact same site.

This means the whole structure, all the content, even the design is the same, the only difference is in the URL. In terms of traffic, the only real benefit this carries is if somebody should actually stumble upon the site by entering your address directly. Not only is that highly unlikely, but it could be doing more damage than good.
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Duplicate content is one of those things that SEO professionals are always warning against. Whether you’ve got multiple domains for one site or have borrowed (or have had borrowed) some site content from elsewhere, potential pitfalls are abound.

The first problem is multi-domains. This is something that Google recently addressed by saying that you wouldn’t be directly penalised by them; however, this stops short of confirming that there is no ranking penalty due to the dissipation of linking strength.
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