How to Make Your Site More Appealing to Visitors

28 September, 2011 1:55 pm | Posted by Ben Norman

The importance of content and search engine visibility are regularly hammered home by SEOs the world over. That’s because they’re important, of course they are. But both can be quickly undermined by weak design, poorly targeted landing pages and sluggish load times.

Optimising a site that isn’t optimised for visitors first and foremost is a thankless task. Sure, you can strengthen the domain with some decent inbound links and promote it through social networks, but what’s that worth if people recoil as soon as they arrive. So what can you do to help improve visitor satisfaction?
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Is Your Website Dressed for Success?

2 December, 2008 5:11 pm | Posted by Ben Norman

This may sound like a very silly question but it actually makes a lot of sence.

I see many sites where the owners are looking to increase their conversions by working on search engine optimisation yet the design of the site inspires no confidence what so ever.

This makes delivering targeted traffic a waste of time as nearly all the traffic turning up would probably be put of buying or contacting and hit the back button.

Searchers are now more than ever looking at the visual side of your site as a good insight to you being a proper company so make sure you site is dressed for success!

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