SEO Blog

SEO or Search Engine Optimisation when implemented correctly can propel a website up the search engines natural rankings unleashing a mass of targeted and well converting traffic.

The problem is when done badly SEO can effectively kill your websites online visibility by getting you removed from the search engines. This may sound like a horror story that cannot possibly be true but unfortunately it is.

There are many bad so called SEO Specialists out there that get results by spamming the search engines and using black hat techniques such as:

• Keyword Stuffing
• Doorway Pages
• Invisible Text

These tactics can increase your rankings but it will only be a temporary fix (long enough for them to collect their fee). But very soon the search engines cotton on and realise what is going on and then your website gets punished.

This can be anything from a temporary slap down the rankings or they could just ban you indefinitely meaning your website would not be found in the search engines.

This may sound harsh but the search engines have these rules to stop the system being manipulated and keep results relevant.

Remember, you get what you pay for and if your paying only a couple of hundred pounds then I would question the value of what you are going to get back, after all how much time can be put in for that?

Think how much your website and rankings are worth to you and the problems caused by risking it all for a cheap deal.