2 Top Tips for SEO Copywriting

1 December, 2008 11:47 am | Posted by Ben Norman

Getting your copy right is a fundamental part of having a website that converts well. After all what is the point delivering great traffic to a website when that’s as far as it gets?

When writing your copy there a 2 things to remember:

1. Write it for the searcher not the search engines

If you write for the searcher it will convert better and make more sense and it is still possible to get high search engine placements.

2. Include the main keywords you are trying to rank for

For some reason when people write copy then tend to totally forget the SEO aspect and not mention their keywords. Now I’m not saying to crowbar them in all over the place but just remember to use them where appropriate.

SEO copywriting is a skill and must be done correctly to really get your website converting so why not try changing some of the copy on your homepage and see if it effects your conversions for the better!

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